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An easier way to understand how your content resonates with readers
Provide content creators with the data they need to make informed decisions and improve their content
What is Search Console Insights?
Search Console Insights is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences. This new experience is powered by data from both Google Search Console and Google Analytics.
How can Search Console Insights help you?
Search Console Insights can help site owners, content creators and bloggers to better understand their content’s performance. For instance, it can help answer the following questions:
  1. What are your best performing pieces of content?
  2. How are your new pieces of content performing?
  3. How do people discover your content across the web?
  4. What people search for on Google before they visit your content?
  5. Which article refers users to your website and content?
Who can use Search Console Insights?
Search Console Insights is part of Google Search Console, so anyone with a verified Google Search Console property can use it (learn more). We highly recommend that you also associate (link) your site's Google Search Console property with your site's Google Analytics property in order to get much more and much better insights about your content. For now, Search Console Insights only supports Google Analytics UA properties. We are also working on supporting Google Analytics 4 properties to allow any Google Analytics user to benefit from Search Console Insights.
How can you access Search Console Insights?
There are a few ways to access Search Console Insights:
  1. Select “Search Console Insights” from the top of Google Search Console’s Overview page.
  2. In the iOS Google App, select “Search Console Insights” in the account menu by tapping your profile picture at the top corner of the screen (we are working to support this on the Android Google App as well).
  3. Access it from the 'Google Search Console in search results' feature.
  4. Use this link to access it directly and save a bookmark (you can always search for ‘Search Console Insights’ on Google and visit our site!).
How can you share feedback about Search Console Insights?
There is a dedicated ‘share feedback’ link at the top and bottom of Search Console Insights that you can use. We’d love to get your feedback, both positive and constructive. By sharing your feedback you help us improve - thank you in advance!
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