Introduction. Marketing in the Middle East and North African region can be pro- blematic for the unprepared and naive manager. The international.

PDF | On May 1, 2018, Abdallal El Gaml and others published The Marketing Mix and Its Influence on the Egyptian Brands Performance in the Local Market ...

PDF | Smart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital.

The study investigates social marketing campaigns in Egypt under a descriptive analytical approach by relying on a survey of quantitative data on social ...

THIS paper attempts to evaluate the state of market- ing development in Egypt, and to determine the different factors hindering or enhancing this de-.

This document discusses market segmentation in Egypt. It begins by defining market segmentation and explaining why companies segment markets.

In most cases, management has come to recognize marketing problems only under. Page 5. EGYPT'S NEED FOR MARKETING MANAGEMENT. 81 duress-for example, when heavy ...

Hamdy A (2015) Egypt country marketing strategy. NP. Hotep YR (2001) Understanding the yoga skills method and kemeticyoga: melding practice and philosophy ...

This research aims to apply the dialogic theory of public relations to explore the Conversational Marketing techniques in Egyptian universities' websites and ...

The Marketing Mix and Its Influence on the Egyptian Brands Performance in the Local Market.