Conscious Beauty at Ulta Beauty® is our way of empowering you with transparency and choices. You'll be able to identify Clean Ingredients, Cruelty Free, Vegan, and Sustainable Packaging brands and products. It also highlights brands that Give Back to our communities and planet.

The best store for you will depend on the products you want, your budget and the beauty services you'd like in-store. If you're looking for a more budget-friendly and versatile inventory, Ulta will be the better pick. However, Sephora is better if you'd like the higher-end, trendy brands.

MAC Makeup Service In select Ulta Beauty stores where we have a MAC boutique, you can sit down with a highly-trained MAC makeup artist for a professional makeup application, step-by-step lesson or quick demo.

Or worse, beauty consumers might have defined it as an acronym for Union Leaders Training Award or Union Labor Temple Association or Utah Land Title Association — before recognizing it as the beauty products retailer it was.