Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

We recommend taking the piece to a jeweler to be tested. They will have professional tests that will determine whether your jewelry is real as well as the purity of the metal itself. A certified appraiser will be able to provide the value of the piece as well.

Think of them as the “Walmart" of jewelry companies. They offer mass-produced jewelry that is quickly (and not skillfully) made. They have to make thousands of identical rings to supply all their stores. And to cut costs they manufacture in China and India.

Find out how long the jeweler has been in business, if she/he belongs to any professional associations, and if they are a member of the GIA Alumni Association. Once you have selected your gem or piece of jewelry, it is a good idea to get an independent laboratory report on your stone.