The definitive resource for PR and marketing professionals, this book covers the latest tools including: * Direct email and newsletters * Streaming audio and video * Online seminars and workshops * Webcasting conferences and presentations * ...
High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing ...
It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes.
This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector.
After reading Everything Bad is Good for You, you will never regard the glow of the video game or television screen the same way again. With a new afterword by the author.
Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation.