Oshiroi (white foundation), Beni (red lips), and Hineri (eyebrows) are three key elements in Geisha makeup. Japanese women used rice powder to achieve a flawless, porcelain-like complexion after applying several layers.

Major Japanese cosmetics companies 2022, by sales Shiseido Company, Limited, with sales exceeding eight billion U.S. dollars in 2022, is the largest cosmetics company in Japan. The cosmetic giant's portfolio primarily consists of luxury products, including prestigious brands such as NARS and Clé de Peau.

There were just three colors of cosmetics – white oshiroi, red beni, and black ohaguro and eyebrow powder, and beni was the only chromatic color. It was used not only for lip and cheek rouge but also for eyeliner, as a makeup base, and as nail polish on occasion. Beni makeup performed many roles.

Matte versus dewy: Although a fair complexion is a shared preference, the approach to face makeup is quite different. Koreans love using dewy BB creams and cushion pacts to create a look with a luminous glow. Meanwhile, the Japanese like to keep their faces matte and often reach for powder face bases instead.