Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit.

Packed with efficiency-boosting techniques, creative marketing ideas, and great tips for furthering your professional education, this book is an important resource for anyone who wants to open a new studio or maximize the potential of an ...

... cost and what he or she will eventually pay is a function of marketing and selling on the part of the seller. You will hear many lecturers discuss how to sell higher prices to customers once you have them in your studio. My point is that ...

Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business Author Lara White runs a popular website teaching successful business strategies to photographers; this book ...

If an expense goes up, change that expense and recalculate. If you're ready for more profit, change the old figure for the new one you want and recalculate. This workbook is laid out to be taken one step at a time.

This booklet will guide you through all of the essential kit that you need in order to make your studio work from lighting and backgrounds to powerful workstations for seamless editing.

In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you ...

... you must always remember that you are rarely “selling” your images. This is ... Studios will usually create price lists for wedding and portrait photography. The prices ... Photographer Pricing Photography, by Michal Heron and David MacTavish.

The Print--the third volume in Adams' celebrated series of books on photographic techniques--has taught generations of photographers how to explore the artistic possibilities of printmaking.