Not all variety stores are "single price-point" stores, even if their names imply it. For example, in the United States, Dollar General and Family Dollar sell items at more or less than a dollar. Some stores also sell goods priced at multiples of the named price and, conversely, multiple items for the price.

Variety stores carry a diverse line of goods in the low-price range. General merchandise stores carry goods similar to department stores, but normally have fewer than 50 employees.

A variety store may offer miscellaneous food and beverages, personal hygiene products, small home and garden tools, office supplies, holiday decorations, electronics, garden plants, toys, pet supplies, remaindered books, recorded media, sewing supplies, motor oil, and home decor.