It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject.

Know which questions to ask and learn how to answer them with deep dives into topics like attribution and goal tracking. This book is written with its user, you the reader, in mind.

In 1841, Solomon Northup was a free black man, married with three children and living in upstate New York, when he was tricked into going to Washington DC. There, he was drugged, kidnapped, and sold into slavery, eventually ending up on a ...

With chapters written by experts in their respective fields, this book serves as a useful source of information for electrochemists working in physical or analytical chemistry.

Overcoming School Refusal helps readers understand this complex issue by explaining exactly what school refusal is and provides them with a range of strategies they can use to assist children in returning to school.

Written by more than 60 international experts and supplemented with over 2600 literature references, photographs, micrographs, drawings, and tables, the Handbook of Ataxia Disorders is an essential and useful reference for clinical ...

UK English Version

“Brilliantly conceived and plotted ... Read this book. You’ll thank me later.” -- David Baldacci The first in the international bestselling series! Who is Orphan X? The Nowhere Man is a legendary figure spoken about only in whispers.

In this book, therefore, he undertakes to reconsider the rejection of consequentialism.