The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.

Showcases 200 consumer-related design projects, Color photographs.

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.

Auth: University of Baltimore, 24 designers explain their approach to business.

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to ...

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.

This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms.

This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed.

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management.