A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales.

From the convergence of the mobile and social worlds to the emergence of multiscreen marketing, this book offers field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy's, Ford, and ESPN.

Tap into the latest mobile marketing tactics.

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers.

Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t.

This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies.

If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!" —MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through ...

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost ...