Is SEO Free? Organic (unpaid) placement on search engine results pages (SERPs) is free in that Google doesn't charge for them. In short, they know what can lead to better rankings (higher placement in search results) and more traffic. And which tactics they should avoid to lower the chances of ranking losses.

Are SEO companies worth it? Yes, if you go for quality. Your chances of success are much higher when working with a reputable SEO provider that knows how to tailor an organic strategy for your business. And there are plenty of affordable SEO companies out there to meet most (reasonable) budgets.

Search engine optimization companies, better known as SEO agencies, help businesses generate more traffic from the web by improving the business's visibility in organic search results on Google, Bing, and other search engines.