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Marketing Science
Peer-reviewed journal
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal... Wikipedia
Discipline: Business
History: 1989–present
Impact factor: 5.0 (2022)
ISO 4: Mark. Sci
ISSN: 0732-2399 (print); 1526-548X (web)
Marketing Science is the premier scientific journal focusing on empirical and theoretical quantitative research in marketing.
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Marketing Science is an Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for ...
Marketing Science, Baltimore, Maryland. 5816 likes. We are the premier quantitative journal in marketing.
Abstract. This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.
Scope. Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed).
The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles.
Discover the latest findings in the global marketplace with detailed results prepared through rigorous scientific methodology.
We are THE premier journal focusing on empirical and theoretical quantitative research in marketing.
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences.
Abstract. This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and ...
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