In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.

This is a comprehensive overview of the development of Japanese studies in Australia and an up-to-date directory of individuals and institutions engaged in teaching and research on Japan.

Estudio sobre diseño y mejora de los programas de reciclaje, que hoy día se nos muestra como uno de los puntos más importantes a tener en cuenta en el éxito de las empresas.

November 1990) and observed that "The story seems straight from the pages of a political thriller." (The Times, November 19, 1990).

The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, ...

This book deals with the growing challenges of using assistive robots in our everyday activities along with providing intelligent assistive services.

The main theme of this book is the relationship between capital and government in Britain, particularly the practice and organisation of capital in both national and local political processes.