Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.

Introducing the fundamentals of retail credit risk management, this book provides a broad and applied investigation of the related modeling theory and methods, and explores the interconnections of risk management, by focusing on retail and ...

The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Annotated Instructor's Edition includes lesson plans and scheduling suggestions.

The book covers key issues such as the potential for electronic democracy, the use of the web by mainstream political parties, challenges to the First Amendment, inequalities of access, and new understanding of gender.

Theoretical examination of the role of the librarian in the communication process, together with a systematic study of higher education in library science and information science - examines the nature of communication and information ...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the ...

The correspondence between Watson and Darwin, analysed for the first time in this book, reveals the extent to which Darwin profited from Watson’s data.