A senior marketing analyst with the Coors Brewing Company from 1985 to 1988 analyzes the events leading to the company's decline, revealing the war-room mentality of senior management, bungled new-product ideas, and other problems.
From small farm breweries in the shadow of the Blue Ridge Mountains to cavernous facilities in urban rings around the state, Virginians have created a golden age for flavorful beer. This book shows you how to best appreciate it.
He found, in them and others, a community that put its soul into its work, who sees beer-making as an extension of themselves. We Make Beer is not just a celebration of American brewing, but of the spirit that binds brewers together.
Capital Beer will answer all your questions in the endearing style of your history buff friend who you can’t take to museums (in a good way!).” —DCist “In brisk and lively prose Peck covers 240 years of local brewing history, from ...
Brooklyn Brew Shop founders Erica Shea and Stephen Valand took a tour of the world’s most innovative and storied breweries and returned with thirty-three stovetop-ready recipes for silky stouts, citrusy IPAs, and robust porters, along ...
In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.