Dyson has become a byword for great design, brilliant invention and global success. Now, James Dyson, the entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life of Learning through Failure.

Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

IEST-RP-CC001.6: HEPA AND ULPA FILTERS (print format)

Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.

To fully realise this potential, much work needs to be done by a wide range of stakeholders.

'Energy Cut' is a definitive 20 step guide that gives small businesses practical advice on how to cut their energy use and save money.

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and ...

Now, this invaluable guide is being reissued—with a new preface by the book’s original editor.

Grateful American, now a New York Times bestseller, documents Gary's dedication to working tirelessly on behalf of those who serve this country, sharing stories about how he has: Entertained more than a half million troops around the world ...

What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use.