The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the ...
The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.
Best Practices & Tips for Paid Search and Social Media Advertising If your customers are spending more and more time online, why aren’t you advertising there?
In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry.
...Influence - like strategy itself - is a team sport. Influence is everyone's responsibility. This book will help you understand your contribution to that reality.
This book leverages the marketing and research knowledge that Rubinson Partners, Inc.'s founder has used to consult with some of the world's leading marketers and has been endorsed by readers sharing these ideas over 6,000 times using ...
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.
Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to ...
This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners.