The book provides a proven and effective system that is not only accountable and responsible but also fosters the creativity so essential to an industry called \"events\".There are two trends in the modern event industry .The first is the ...

This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk ...

A practical guide on how to deliver outstanding corporate events. It includes information on how to create and design events, plan events effectively and design event programmes.

A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.

Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, ...

This book tells you all you need to know to market your business and build your client base in good times and bad.

Going Live: The Ultimate Guide to Corporate Event Planning contains real-world event education for those planning to jump-start their event-planning career and gain insider secrets into the world of corporate event planning.

If you want to uplift your career as an event manager in the global events industry, this book will be a trusted friend and a powerful tool in helping your work to meet the international best practice standard.

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format.

This fourth edition of her popular book includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.