As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. While SEO changes frequently in small ways, its key principles do not.

In summary, SEO focuses on optimizing your website to improve its organic search rankings, SEM encompasses both organic and paid strategies for search engine visibility, SMO is about enhancing your brand's presence on social media, and SMMA is a business or agency specializing in providing social media marketing ...

An SEO agency is a service business that provides search engine optimization services. These can include content writing, on-page, off-page and technical SEO packages. SEO agencies comprise of a team of digital marketing experts who take on several clients simultaneously.