In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing.

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years.

Finally, the book emphasizes managerial aspects of enterprise resources planning (ERP) systems. After reading this book you will gain knowledge and develop essential skills required in managing e-commerce models and applications.

Diksha Dwivedi's father was one of the martyrs of that war. In this extremely moving book, she tells the story of the Kargil war through the letters and diaries of her father and other soldiers who fought there.

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice.

Would you like it even better if you could get some good laughs from his clever way of putting things? Then Ronald H. Coase’s Essays on Economics and Economists is the book for you.”—Reason

Past revolutions required rewriting the social contract: this one is unlikely to demand anything less. Avent looks to the history of the Industrial Revolution and the work of numerous experts for lessons in reordering society.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

There are fewer grounds today than in the past to deplore a North‑South divide in research and innovation. This is one of the key findings of the UNESCO Science Report: towards 2030.

H.A.P.P.Y – Holistic Approach to Personality, Psychometrics and YOU is a treasure chest for people from different walks of life to learn about their true strengths, talents, behaviors, attitudes, competency and thinking styles.