" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...

In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general.

This now classic introduction to Sri Aurobindo not only tells us the story of his life-in itself a remarkable adventure-but Satprem also takes us along in a methodical exploration of Sri Aurobindo's integral yoga, showing how it leads to a ...

This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - ...

Exactly for this reason, the present edition is enriched by a critical apparatus that should make possible, even for the less tech-savvy reader, to comprehend and reflect on such a key phenomenon of our times.