Haute Couture Fashion Week, held twice a year in Paris, is organized by the Chambre Syndicale de la Haute Couture. The committee is made up of representatives from the designated couture houses, including Chanel and Christian Dior.

With Haute Couture houses implementing social media and younger influencers into their strategy, the industry is becoming increasingly established in the modern world of fashion. It is catering to the younger audience with large spending power, gaining exposure and reaching broader masses.