The urban style is based on the use of bomber jackets, ripped jeans and t-shirts with fun prints in a logical combination. Accessories such as scarves and vests also show off in this style.

Generally speaking, this style is laidback and is influenced by the local urban scene, political events and, of course, music. Urban clothing has important roots in hip hop & rap music and was popularized by artists like Run DMC, TLC, LL Cool J.

Urban Fashion is edgy and reflects lifestyle, attitudes and individuality. Unlike mainstream fashion, anything goes in the urban fashion world and designers are not pressured into conforming to trends.