For example, even at the best online jewelry stores, shopping for diamonds doesn't necessarily guarantee the best value or sparkle for your money. While online shopping is incredibly convenient for many things, visiting a brick-and-mortar store for fine jewelry is the best way to go.

Local jewelry stores often offer better prices than big box retailers. This is because they have lower overhead costs and can pass the savings on to their customers. Local jewelers have extensive knowledge about their products and can help you make the best decision for your needs.

Think of them as the “Walmart" of jewelry companies. They offer mass-produced jewelry that is quickly (and not skillfully) made. They have to make thousands of identical rings to supply all their stores. And to cut costs they manufacture in China and India.