The lingerie company quietly changed ownership over the summer when it was acquired by Cosabella co-chief executive officer and creative director Guido Campello and his wife Sapna Palep. But instead of merging the two brands, the duo plans to continue operating Journelle as its own entity — with a few updates.

Spearheaded by co-CEO and owner, Sapna Palep, MD, MBA, the priority at Journelle is to create a safe space for women to explore the world of intimates - somewhere women feel understood and catered to, so they can embrace the joys of designing a beautiful lingerie wardrobe.