Local jewelry stores often offer better prices than big box retailers. This is because they have lower overhead costs and can pass the savings on to their customers. Local jewelers have extensive knowledge about their products and can help you make the best decision for your needs.

Tiffany & Co. That's no accident—the world-famous jewelry store, founded in 1837, has trademarked the particular shade of blue used in all their advertising and packaging.

Mejuri is one of the best online jewelry stores around, and it's our pick for best overall because it has a little bit of everything in terms of materials, designs, styles, and convenience. It also has excellent prices, including fine jewelry, which can add up pretty quickly.