Local jewelry stores often offer better prices than big box retailers. This is because they have lower overhead costs and can pass the savings on to their customers. Local jewelers have extensive knowledge about their products and can help you make the best decision for your needs.

Oded Edelman is the Chief Digital Innovation Officer of Signet, is also the Founder and CEO of R2Net, the parent company of leading online diamond and bridal jewelry retailer, James Allen. Edelman began his career as a diamond polisher for his family's diamond business.