Yes, Shopify is worth it for small businesses seeking an easy-to-use, scalable eccommerce platform. It offers modern, customizable themes, a wide range of essential sales tools, and integrations that simplify online sales and management.

It allows you to promote your product, build credibility, distinguish yourself, and quite frankly - compete. If you're not on the internet these days, you're not being competitive, and you will miss out on opportunities, even from loyal customers. If your customers can't find you, they will find someone else.