Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their ...

This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business.

This book comes with modern methodology for successful campaigns for your digital marketing goals, beginning from start with basics to how to do digital marketing.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization.

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world.

High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing ...

In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry.

In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone.