The European Commission has proposed new rules that will require search engines, like Google, to explain how they rank results and to reveal why companies are penalized or removed from listings or results. NOTE: We have a complete list of all Google Ranking Factors and we use them for every single client! The stated intention is to bring more transparency to these companies’ operations and help smaller competitors better understand what they’re required to do to appear and rank. It’s designed to redress the “superior bargaining power” of the large internet brands, according to language quoted by Reuters.