(Original)The importance of visual content in your marketing strategy an and how to start with it. The use of visual communication continues to grow. So much so, that eighty-four percent of all marketing communication is predicted to be visual by 2019. From a scientific perspective, it’s been found that using visuals help the audience remember the information more effectively. The reason is that images are directly deposited and stored in the long-term memory, whereas words only make it to the short-term memory. Some facts: ● 90% of information transmitted to the brain is visual. ● The brain processes visual information 60,000 times faster than text. ● 40% of people respond better to an image than 1,000 words. How to successfully start producing your own Social media video content in a nutshell. ● Communicate with your community with video ● Who is your community ● Set goals, what do you want to achieve in what period of time? ● Corporate films, vlogs, commercials, how to choose the right format to achieve your goals ● Get started The most credible way to communicate is video as is it represents a face to face dialogue in the most natural way. But until recently it was a very expensive way with limited channels to publish. This has changed drastically the last decade and therefore video as a medium and its publishing channels are evolving fast. To choose the channels where you want to publish your video messages, vlogs, commercials, etc… it