Fifty Reasons why Google Reviews Matter 1. 92% of consumers now read online reviews vs. 88% in 2014 2. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 3. Star rating is the number one factor used by consumers to judge a business 4. 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews! 5. 68% say positive reviews make them trust a local business more vs. 72% in 2014 6. 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014 7. 60% of consumers have searched a business at least six times per year vs. 56% in 2014 8. There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14% 9. 73% have read online reviews on a desktop 10. 38% have read online reviews on mobile internet vs 24% on a mobile app 11. 29% have read reviews on a tablet 12. 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013 13. 61% are more likely to contact a local business if they have a mobile optimized site 14. In 2016, 13.5% of online reviews mention the words "friendly" or "rude," and 26.8% talk about the service! 15. 73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014 16. 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 201