Doing Good is Good for Business! Part I
Hurricane Andrew August 24, 1992
On August 27, 1992, I experienced a “close encounter of the strangest kind” that led me to develop a powerful new marketing strategy. That day, I saw hundreds of Home Depot trucks heading south down I-75 and I-85 through Atlanta. Seeing so many of their trucks at one time, I assumed they were having a huge convention in Florida.
I soon realized that the caravans had nothing to do with a convention, but instead, Andrew—Hurricane Andrew. Three days earlier that killer storm destroyed or damaged more than 75,000 homes and killed 65 people in South Florida.
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