Ruby Lane sells antiques, vintage collectibles, vintage fashion, jewelry, dolls, and art for sale by independent member dealers. Jewelry accounts for about half of the site's sales. Ruby Lane sells items at set prices rather than in an auction format, and the company does take commissions from sales.

Many buyers are looking for unique pieces that have a history or are one-of-a-kind. Art and Collectibles: Art and collectibles, such as vintage posters, prints, and paintings, are popular items on Ruby Lane. These items often have a high value and are sought after by collectors.

For a shop with up to 50 items, the minimum monthly cost of maintaining a shop on Ruby Lane is $54. Ruby Lane's Service Fee shall not exceed $250 for each item reported sold (the “Cap”). The Cap also applies to multiple quantities of the same item in an Order.

According to SimilarWeb, Ruby Lane gets about 1 million site visitors each month.