This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.” Organized to align with the typical flow of development, the text ...
'This ambitious book draws upon a wide variety of literature in developing a comprehensive theory of entrepreneurship, ranging from the discovery of entrepreneurial activities, to industry differences in entrepreneurial activity, to the ...
Praise for Entrepreneurship For Dummies "A fantastic way to learn everything you need to know about successfully starting and operating your own business." —Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were ...
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship.
Or that Virgin Group founder Sir Richard Branson and IKEA founder Ingvar Kampgrad never went to university at all? An introduction to Entrepreneurship spotlights the strengths of entrepreneurship, whilst acknowledging its shortcomings.
Supported by lively case studies, real-life examples and a concept guide of key terms, this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship.