Combining media effects with aesthetic approaches this book offers the first substantial, systematic and coherent account of fun and its importance. But what exactly is fun and what purposes does it serve?

Entertainment Industries is the first book to map entertainment as a cultural system.

“A philosophical look at the history of our species which alternated between fascinating and frightening . . . like reading Dean Koontz or Stephen King.” —Rocky Mountain News The Lucifer Principle is a revolutionary work that explores ...

This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as ...

This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

How I Started My Journey As A Freelance Journalist book is based on Rinu Suthar's career, how she left the rest of the lines and started her journey in Freelance Journalist and set her name in shining lights.

Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by ...

... entertainment in developed and developing countries and the future direction of entertainment. 3. Entertainment. in. Developing. and. Developed. Countries. 3.1 Entertainment in Developing Countries The importance of entertainment in ...

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, ...