"Explores the world of trends and sales and the roles media and marketing play into fashion trends"--Provided by publisher.

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility.

Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others.Ideal for the ...

Oversized books written in the popular top-ten countdown format.

Fashion trends change constantly.

An exploration of fashion trends throughout the centuries.

In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product.

The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries.

What have been the hottest trends in clothing over the last 50 years?